In September of 2006, the UNDC, with funding from the City of Memphis and project management by Looney Ricks Kiss Architects, completed the Highland Area Master Plan, an innovative and comprehensive strategy for community revitalization. The Highland Area Master Plan contains this Proposed Land Use depiction, which outlines a vision to create a seamless transition from the University campus to a traditional neighborhood Main Street, characterized by a safe and comfortable pedestrian environment, smart design, and a diverse mix of uses.
Commercial and mixed-use development (in red) is envisioned along Highland Street, Walker Avenue and Southern Avenue, and at the corner of Highland Street and Park Avenue. New residential including both student housing and market-rate residential (in yellow), and fraternities (shown in orange) are anticipated along the edges of existing neighborhoods as well as between Highland St. and Patterson St. where the greatest opportunities exist
for student-oriented housing adjacent to the University. New residential is also shown along Highland St. and Park Ave. where suburban-style commercial exists today. University of Memphis expansions (blue) and other local institutions (purple) are shown around the edges of the campus. New or improved green spaces are shown in green at various locations around the study area.